la mer ‘from london with love’


The design brief was to create an Instagrammable moment that married together the individual brand heritage of both Harrods and La Mer, and the partnership formed in the new store opening of the prestigious Beauty Hall.

 

I established my design theme by paying homage to the London City landscape. This was a theme I thought I could manipulate by creating a more whimsical and quintessential take on it which would resonate with tourists and London consumers alike.

 

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Link below for Harrods Beauty launch by Katie Service. [La Mer ‘From London With Love’ window review 8.45]

La Mer https://www.instagram.com/tv/B3gmK4Fn5hu/?utm_source=ig_embed

With this I mind I focused my attention on famous London landmarks and how I could use them to create an eye-catching composition. Using destinations like the London Eye and Big Ben I created a three-dimensional skyscape which would be the backdrop for the world-famous Harrods store front.