LA MER HARRODS
La Mer has approximately 10,000 stores worldwide located within department stores and travel retail environments. The Store design is constantly evolving, and each design is superseded approximately every 3 years to ensure the store environment stays at the forefront of design and ahead of its competitors from a design perspective.
My services were requested to work on the new Generation Five concept store. I was tasked to design the floor furniture and visual merchandising elements throughout the store.
The store was designed to feature the whole of La Mer’s collection. To provide consumers with a relaxed easy to navigate shopping experience each fixture was created with a 360 degree approach in mind. The Playtable was positioned centrally with the Moisturizing and Genaissance pedestal flanking it either side in clear view from the lease line.
After the grand opening feedback reports saw sales figures up 40%.
A major focus was in the design and development of the consumer interaction with the table. It was vital that each section encouraged the consumer to self-test and engage with the product. This was a new direction for La Mer as it would normally rely on the beauty assistant interacting with the consumer.
Within the Skin Colour section I designed a mixology play area encouraging the consumer to test products by providing a personal vanity style area. The beauty assistant could also use this area to provide demonstrations to the consumer. The mixology area included an adjustable illuminated vanity mirror, a built-in hygiene area and a drawer system with La Mer branded mixology paper to test out the product.